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class="section">뉴스 > 경제</span> <h1>버즈칼리파부터 피카디리 서커스까지, 눈길 끄는 '랜드마크 마케팅'</h1> </div> <div class="box02"> <div class="txt_box"><span class="time"><a href="/pages/news/newsReporter.mbn?author_id=%2BjyvVPowrxcU2dHKLytksA%3D%3D" style="color:#0a619c">이상은</a> 기자<span class="bar">l</span><span class="time">기사입력 2018-03-13 06:40 <span class="bar">l</span> 최종수정 2018-03-13 07:44</span></span></div> <div class="sns_right"> <ul> <li> <a href="javascript:void(0);"> <img width="42" height="42" class="share_img" id="share_print" alt="print" src="//img.mbn.co.kr/newmbn/news_2020/ic_print.gif"> </a> </li> <li> <a href="javascript:void(0);"> <img width="42" height="42" class="share_img" id="share_email" alt="mail" src="//img.mbn.co.kr/newmbn/news_2020/ic_email.gif"> </a> </li> <li><img onclick="snsShare('facebook', 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url("//img.vod.mbn.co.kr/mbnvod2img/605/2018/03/13/20180313074214_20_605_1178189_360_7_0.jpg");"></div><div class="vjs-text-track-display" translate="yes" aria-live="off" aria-atomic="true"><div style="position: absolute; inset: 0px; margin: 1.5%;"></div></div><div class="vjs-loading-spinner" dir="ltr"><span class="vjs-control-text">Video Player is loading.</span></div><button class="vjs-big-play-button" type="button" title="Play Video" aria-disabled="false"><span class="vjs-icon-placeholder" aria-hidden="true" title=""></span><span class="vjs-control-text" aria-live="polite">Play Video</span></button><div class="vjs-control-bar" dir="ltr"><button class="vjs-play-control vjs-control vjs-button" type="button" title="Play" aria-disabled="false"><span class="vjs-icon-placeholder" aria-hidden="true" title=""></span><span class="vjs-control-text" aria-live="polite">Play</span></button><div class="vjs-volume-panel vjs-control vjs-volume-panel-horizontal"><button class="vjs-mute-control vjs-control vjs-button vjs-vol-2" type="button" title="Mute" aria-disabled="false"><span class="vjs-icon-placeholder" aria-hidden="true" title=""></span><span class="vjs-control-text" aria-live="polite">Mute</span></button><div class="vjs-volume-control vjs-control vjs-volume-horizontal"><div tabindex="0" class="vjs-volume-bar vjs-slider-bar vjs-slider vjs-slider-horizontal" role="slider" aria-valuenow="60" aria-valuemin="0" aria-valuemax="100" aria-label="Volume Level" aria-live="polite" aria-valuetext="60%"><div class="vjs-mouse-display"><div class="vjs-volume-tooltip" aria-hidden="true"></div></div><div class="vjs-volume-level" style="width: 60%;"><span class="vjs-control-text"></span></div></div></div></div><div class="vjs-current-time vjs-time-control vjs-control"><span class="vjs-control-text" role="presentation">Current Time </span><span class="vjs-current-time-display" aria-live="off" role="presentation">0:00</span></div><div class="vjs-time-control vjs-time-divider" aria-hidden="true"><span>|</span></div><div class="vjs-duration vjs-time-control vjs-control"><span class="vjs-control-text" role="presentation">Duration </span><span class="vjs-duration-display" aria-live="off" role="presentation">0:00</span></div><div class="vjs-progress-control vjs-control"><div tabindex="0" class="vjs-progress-holder vjs-slider vjs-slider-horizontal" role="slider" aria-valuenow="0.00" aria-valuemin="0" aria-valuemax="100" aria-label="Progress Bar" aria-valuetext="0:00 of 0:00"><div class="vjs-load-progress"><span class="vjs-control-text"><span>Loaded</span>: <span class="vjs-control-text-loaded-percentage">0%</span></span></div><div class="vjs-mouse-display"><div class="vjs-time-tooltip" aria-hidden="true"></div></div><div class="vjs-play-progress vjs-slider-bar" aria-hidden="true" style="width: 0%;"><div class="vjs-time-tooltip" aria-hidden="true" style="right: 0px;">0:00</div></div></div></div><div class="vjs-live-control vjs-control vjs-hidden"><div class="vjs-live-display" aria-live="off"><span class="vjs-control-text">Stream Type </span>LIVE</div></div><button class="vjs-seek-to-live-control vjs-control" type="button" title="Seek to live, currently behind live" aria-disabled="false"><span class="vjs-icon-placeholder" aria-hidden="true"></span><span class="vjs-control-text" aria-live="polite">Seek to live, currently behind live</span><span class="vjs-seek-to-live-text" aria-hidden="true">LIVE</span></button><div class="vjs-remaining-time vjs-time-control vjs-control"><span class="vjs-control-text" role="presentation">Remaining Time </span><span aria-hidden="true">-</span><span class="vjs-remaining-time-display" aria-live="off" role="presentation">0:00</span></div><div class="vjs-custom-control-spacer vjs-spacer "> </div><div class="vjs-playback-rate vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden"><div class="vjs-playback-rate-value" id="vjs-playback-rate-value-label-ats-video_component_874">1x</div><button class="vjs-playback-rate vjs-menu-button vjs-menu-button-popup vjs-button" type="button" aria-disabled="false" title="Playback Rate" aria-haspopup="true" aria-expanded="false" aria-describedby="vjs-playback-rate-value-label-ats-video_component_874"><span class="vjs-icon-placeholder" aria-hidden="true"></span><span class="vjs-control-text" aria-live="polite">Playback Rate</span></button><div class="vjs-menu"><ul class="vjs-menu-content"></ul></div></div><div class="vjs-chapters-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden"><button class="vjs-chapters-button vjs-menu-button vjs-menu-button-popup vjs-button" type="button" aria-disabled="false" title="Chapters" aria-haspopup="true" aria-expanded="false"><span class="vjs-icon-placeholder" aria-hidden="true"></span><span class="vjs-control-text" aria-live="polite">Chapters</span></button><div class="vjs-menu"><ul class="vjs-menu-content"><li class="vjs-menu-title" tabindex="-1">Chapters</li></ul></div></div><div class="vjs-descriptions-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden"><button class="vjs-descriptions-button vjs-menu-button vjs-menu-button-popup vjs-button" type="button" aria-disabled="false" title="Descriptions" aria-haspopup="true" aria-expanded="false"><span class="vjs-icon-placeholder" aria-hidden="true"></span><span class="vjs-control-text" aria-live="polite">Descriptions</span></button><div class="vjs-menu"><ul class="vjs-menu-content"><li class="vjs-menu-item vjs-selected" tabindex="-1" role="menuitemradio" aria-disabled="false" aria-checked="true"><span class="vjs-menu-item-text">descriptions off</span><span class="vjs-control-text" aria-live="polite">, selected</span></li></ul></div></div><div class="vjs-subs-caps-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden"><button class="vjs-subs-caps-button vjs-menu-button vjs-menu-button-popup vjs-button" type="button" aria-disabled="false" title="Subtitles" aria-haspopup="true" aria-expanded="false"><span class="vjs-icon-placeholder" aria-hidden="true" title=""></span><span class="vjs-control-text" aria-live="polite">Subtitles</span></button><div class="vjs-menu"><ul class="vjs-menu-content"><li class="vjs-menu-item vjs-texttrack-settings" tabindex="-1" role="menuitem" aria-disabled="false"><span class="vjs-menu-item-text">subtitles settings</span><span class="vjs-control-text" aria-live="polite">, opens subtitles settings dialog</span></li><li class="vjs-menu-item vjs-selected" tabindex="-1" role="menuitemradio" aria-disabled="false" aria-checked="true"><span class="vjs-menu-item-text">subtitles off</span><span class="vjs-control-text" aria-live="polite">, selected</span></li></ul></div></div><div class="vjs-audio-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden"><button class="vjs-audio-button vjs-menu-button vjs-menu-button-popup vjs-button" type="button" aria-disabled="false" title="Audio Track" aria-haspopup="true" aria-expanded="false"><span class="vjs-icon-placeholder" aria-hidden="true"></span><span class="vjs-control-text" aria-live="polite">Audio Track</span></button><div class="vjs-menu"><ul class="vjs-menu-content"></ul></div></div><button class="vjs-picture-in-picture-control vjs-control vjs-button vjs-disabled" type="button" title="Picture-in-Picture" aria-disabled="true" disabled="disabled"><span class="vjs-icon-placeholder" aria-hidden="true"></span><span class="vjs-control-text" aria-live="polite">Picture-in-Picture</span></button><div class="vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-resolution-button"><button class="vjs-menu-button vjs-menu-button-popup vjs-button" type="button" aria-disabled="false" aria-haspopup="true" aria-expanded="false"><span class="vjs-icon-placeholder" aria-hidden="true"></span><span class="vjs-control-text" aria-live="polite"></span></button><div class="vjs-menu"><ul class="vjs-menu-content" role="menu"><li class="vjs-menu-item vjs-selected" tabindex="-1" role="menuitem" aria-disabled="false"><span class="vjs-menu-item-text">270</span><span class="vjs-control-text" aria-live="polite"></span></li><li class="vjs-menu-item" tabindex="-1" role="menuitem" aria-disabled="false"><span class="vjs-menu-item-text">360</span><span class="vjs-control-text" aria-live="polite"></span></li></ul></div><span class="vjs-resolution-button-label">270</span></div><button class="vjs-fullscreen-control vjs-control vjs-button" type="button" title="Fullscreen" aria-disabled="false"><span class="vjs-icon-placeholder" aria-hidden="true" title=""></span><span class="vjs-control-text" aria-live="polite">Fullscreen</span></button></div><div class="vjs-error-display vjs-modal-dialog vjs-hidden " tabindex="-1" aria-describedby="ats-video_component_1089_description" aria-hidden="true" aria-label="Modal Window" role="dialog"><p class="vjs-modal-dialog-description vjs-control-text" id="ats-video_component_1089_description">This is a modal window.</p><div class="vjs-modal-dialog-content" role="document"></div></div><div class="vjs-modal-dialog vjs-hidden vjs-text-track-settings" tabindex="-1" aria-describedby="ats-video_component_1095_description" aria-hidden="true" aria-label="Caption Settings Dialog" role="dialog"><p class="vjs-modal-dialog-description vjs-control-text" id="ats-video_component_1095_description">Beginning of dialog window. Escape will cancel and close the window.</p><div class="vjs-modal-dialog-content" role="document"><div class="vjs-track-settings-colors"><fieldset class="vjs-fg-color vjs-track-setting"><legend id="captions-text-legend-ats-video_component_1095">Text</legend><label id="captions-foreground-color-ats-video_component_1095" class="vjs-label">Color</label><select aria-labelledby="captions-text-legend-ats-video_component_1095 captions-foreground-color-ats-video_component_1095"><option id="captions-foreground-color-ats-video_component_1095-White" value="#FFF" aria-labelledby="captions-text-legend-ats-video_component_1095 captions-foreground-color-ats-video_component_1095 captions-foreground-color-ats-video_component_1095-White">White</option><option id="captions-foreground-color-ats-video_component_1095-Black" value="#000" aria-labelledby="captions-text-legend-ats-video_component_1095 captions-foreground-color-ats-video_component_1095 captions-foreground-color-ats-video_component_1095-Black">Black</option><option id="captions-foreground-color-ats-video_component_1095-Red" value="#F00" aria-labelledby="captions-text-legend-ats-video_component_1095 captions-foreground-color-ats-video_component_1095 captions-foreground-color-ats-video_component_1095-Red">Red</option><option id="captions-foreground-color-ats-video_component_1095-Green" value="#0F0" aria-labelledby="captions-text-legend-ats-video_component_1095 captions-foreground-color-ats-video_component_1095 captions-foreground-color-ats-video_component_1095-Green">Green</option><option id="captions-foreground-color-ats-video_component_1095-Blue" value="#00F" aria-labelledby="captions-text-legend-ats-video_component_1095 captions-foreground-color-ats-video_component_1095 captions-foreground-color-ats-video_component_1095-Blue">Blue</option><option id="captions-foreground-color-ats-video_component_1095-Yellow" value="#FF0" aria-labelledby="captions-text-legend-ats-video_component_1095 captions-foreground-color-ats-video_component_1095 captions-foreground-color-ats-video_component_1095-Yellow">Yellow</option><option id="captions-foreground-color-ats-video_component_1095-Magenta" value="#F0F" aria-labelledby="captions-text-legend-ats-video_component_1095 captions-foreground-color-ats-video_component_1095 captions-foreground-color-ats-video_component_1095-Magenta">Magenta</option><option id="captions-foreground-color-ats-video_component_1095-Cyan" value="#0FF" aria-labelledby="captions-text-legend-ats-video_component_1095 captions-foreground-color-ats-video_component_1095 captions-foreground-color-ats-video_component_1095-Cyan">Cyan</option></select><span class="vjs-text-opacity vjs-opacity"><label id="captions-foreground-opacity-ats-video_component_1095" class="vjs-label">Transparency</label><select aria-labelledby="captions-text-legend-ats-video_component_1095 captions-foreground-opacity-ats-video_component_1095"><option id="captions-foreground-opacity-ats-video_component_1095-Opaque" value="1" aria-labelledby="captions-text-legend-ats-video_component_1095 captions-foreground-opacity-ats-video_component_1095 captions-foreground-opacity-ats-video_component_1095-Opaque">Opaque</option><option id="captions-foreground-opacity-ats-video_component_1095-SemiTransparent" value="0.5" aria-labelledby="captions-text-legend-ats-video_component_1095 captions-foreground-opacity-ats-video_component_1095 captions-foreground-opacity-ats-video_component_1095-SemiTransparent">Semi-Transparent</option></select></span></fieldset><fieldset class="vjs-bg-color vjs-track-setting"><legend id="captions-background-ats-video_component_1095">Background</legend><label id="captions-background-color-ats-video_component_1095" class="vjs-label">Color</label><select aria-labelledby="captions-background-ats-video_component_1095 captions-background-color-ats-video_component_1095"><option id="captions-background-color-ats-video_component_1095-Black" value="#000" aria-labelledby="captions-background-ats-video_component_1095 captions-background-color-ats-video_component_1095 captions-background-color-ats-video_component_1095-Black">Black</option><option id="captions-background-color-ats-video_component_1095-White" value="#FFF" aria-labelledby="captions-background-ats-video_component_1095 captions-background-color-ats-video_component_1095 captions-background-color-ats-video_component_1095-White">White</option><option id="captions-background-color-ats-video_component_1095-Red" value="#F00" aria-labelledby="captions-background-ats-video_component_1095 captions-background-color-ats-video_component_1095 captions-background-color-ats-video_component_1095-Red">Red</option><option id="captions-background-color-ats-video_component_1095-Green" value="#0F0" aria-labelledby="captions-background-ats-video_component_1095 captions-background-color-ats-video_component_1095 captions-background-color-ats-video_component_1095-Green">Green</option><option id="captions-background-color-ats-video_component_1095-Blue" value="#00F" aria-labelledby="captions-background-ats-video_component_1095 captions-background-color-ats-video_component_1095 captions-background-color-ats-video_component_1095-Blue">Blue</option><option id="captions-background-color-ats-video_component_1095-Yellow" value="#FF0" aria-labelledby="captions-background-ats-video_component_1095 captions-background-color-ats-video_component_1095 captions-background-color-ats-video_component_1095-Yellow">Yellow</option><option id="captions-background-color-ats-video_component_1095-Magenta" value="#F0F" aria-labelledby="captions-background-ats-video_component_1095 captions-background-color-ats-video_component_1095 captions-background-color-ats-video_component_1095-Magenta">Magenta</option><option id="captions-background-color-ats-video_component_1095-Cyan" value="#0FF" aria-labelledby="captions-background-ats-video_component_1095 captions-background-color-ats-video_component_1095 captions-background-color-ats-video_component_1095-Cyan">Cyan</option></select><span class="vjs-bg-opacity vjs-opacity"><label id="captions-background-opacity-ats-video_component_1095" class="vjs-label">Transparency</label><select aria-labelledby="captions-background-ats-video_component_1095 captions-background-opacity-ats-video_component_1095"><option id="captions-background-opacity-ats-video_component_1095-Opaque" value="1" aria-labelledby="captions-background-ats-video_component_1095 captions-background-opacity-ats-video_component_1095 captions-background-opacity-ats-video_component_1095-Opaque">Opaque</option><option id="captions-background-opacity-ats-video_component_1095-SemiTransparent" value="0.5" aria-labelledby="captions-background-ats-video_component_1095 captions-background-opacity-ats-video_component_1095 captions-background-opacity-ats-video_component_1095-SemiTransparent">Semi-Transparent</option><option id="captions-background-opacity-ats-video_component_1095-Transparent" value="0" aria-labelledby="captions-background-ats-video_component_1095 captions-background-opacity-ats-video_component_1095 captions-background-opacity-ats-video_component_1095-Transparent">Transparent</option></select></span></fieldset><fieldset class="vjs-window-color vjs-track-setting"><legend id="captions-window-ats-video_component_1095">Window</legend><label id="captions-window-color-ats-video_component_1095" class="vjs-label">Color</label><select aria-labelledby="captions-window-ats-video_component_1095 captions-window-color-ats-video_component_1095"><option id="captions-window-color-ats-video_component_1095-Black" value="#000" aria-labelledby="captions-window-ats-video_component_1095 captions-window-color-ats-video_component_1095 captions-window-color-ats-video_component_1095-Black">Black</option><option id="captions-window-color-ats-video_component_1095-White" value="#FFF" aria-labelledby="captions-window-ats-video_component_1095 captions-window-color-ats-video_component_1095 captions-window-color-ats-video_component_1095-White">White</option><option id="captions-window-color-ats-video_component_1095-Red" value="#F00" aria-labelledby="captions-window-ats-video_component_1095 captions-window-color-ats-video_component_1095 captions-window-color-ats-video_component_1095-Red">Red</option><option id="captions-window-color-ats-video_component_1095-Green" value="#0F0" aria-labelledby="captions-window-ats-video_component_1095 captions-window-color-ats-video_component_1095 captions-window-color-ats-video_component_1095-Green">Green</option><option id="captions-window-color-ats-video_component_1095-Blue" value="#00F" aria-labelledby="captions-window-ats-video_component_1095 captions-window-color-ats-video_component_1095 captions-window-color-ats-video_component_1095-Blue">Blue</option><option id="captions-window-color-ats-video_component_1095-Yellow" value="#FF0" aria-labelledby="captions-window-ats-video_component_1095 captions-window-color-ats-video_component_1095 captions-window-color-ats-video_component_1095-Yellow">Yellow</option><option id="captions-window-color-ats-video_component_1095-Magenta" value="#F0F" aria-labelledby="captions-window-ats-video_component_1095 captions-window-color-ats-video_component_1095 captions-window-color-ats-video_component_1095-Magenta">Magenta</option><option id="captions-window-color-ats-video_component_1095-Cyan" value="#0FF" aria-labelledby="captions-window-ats-video_component_1095 captions-window-color-ats-video_component_1095 captions-window-color-ats-video_component_1095-Cyan">Cyan</option></select><span class="vjs-window-opacity vjs-opacity"><label id="captions-window-opacity-ats-video_component_1095" class="vjs-label">Transparency</label><select aria-labelledby="captions-window-ats-video_component_1095 captions-window-opacity-ats-video_component_1095"><option id="captions-window-opacity-ats-video_component_1095-Transparent" value="0" aria-labelledby="captions-window-ats-video_component_1095 captions-window-opacity-ats-video_component_1095 captions-window-opacity-ats-video_component_1095-Transparent">Transparent</option><option id="captions-window-opacity-ats-video_component_1095-SemiTransparent" value="0.5" aria-labelledby="captions-window-ats-video_component_1095 captions-window-opacity-ats-video_component_1095 captions-window-opacity-ats-video_component_1095-SemiTransparent">Semi-Transparent</option><option id="captions-window-opacity-ats-video_component_1095-Opaque" value="1" aria-labelledby="captions-window-ats-video_component_1095 captions-window-opacity-ats-video_component_1095 captions-window-opacity-ats-video_component_1095-Opaque">Opaque</option></select></span></fieldset></div><div class="vjs-track-settings-font"><fieldset class="vjs-font-percent vjs-track-setting"><legend id="captions-font-size-ats-video_component_1095" class="">Font Size</legend><select aria-labelledby="captions-font-size-ats-video_component_1095"><option id="captions-font-size-ats-video_component_1095-50" value="0.50" aria-labelledby="captions-font-size-ats-video_component_1095 captions-font-size-ats-video_component_1095-50">50%</option><option id="captions-font-size-ats-video_component_1095-75" value="0.75" aria-labelledby="captions-font-size-ats-video_component_1095 captions-font-size-ats-video_component_1095-75">75%</option><option id="captions-font-size-ats-video_component_1095-100" value="1.00" aria-labelledby="captions-font-size-ats-video_component_1095 captions-font-size-ats-video_component_1095-100">100%</option><option id="captions-font-size-ats-video_component_1095-125" value="1.25" aria-labelledby="captions-font-size-ats-video_component_1095 captions-font-size-ats-video_component_1095-125">125%</option><option id="captions-font-size-ats-video_component_1095-150" value="1.50" aria-labelledby="captions-font-size-ats-video_component_1095 captions-font-size-ats-video_component_1095-150">150%</option><option id="captions-font-size-ats-video_component_1095-175" value="1.75" aria-labelledby="captions-font-size-ats-video_component_1095 captions-font-size-ats-video_component_1095-175">175%</option><option id="captions-font-size-ats-video_component_1095-200" value="2.00" aria-labelledby="captions-font-size-ats-video_component_1095 captions-font-size-ats-video_component_1095-200">200%</option><option id="captions-font-size-ats-video_component_1095-300" value="3.00" aria-labelledby="captions-font-size-ats-video_component_1095 captions-font-size-ats-video_component_1095-300">300%</option><option id="captions-font-size-ats-video_component_1095-400" value="4.00" aria-labelledby="captions-font-size-ats-video_component_1095 captions-font-size-ats-video_component_1095-400">400%</option></select></fieldset><fieldset class="vjs-edge-style vjs-track-setting"><legend id="ats-video_component_1095" class="">Text Edge Style</legend><select aria-labelledby="ats-video_component_1095"><option id="ats-video_component_1095-None" value="none" aria-labelledby="ats-video_component_1095 ats-video_component_1095-None">None</option><option id="ats-video_component_1095-Raised" value="raised" aria-labelledby="ats-video_component_1095 ats-video_component_1095-Raised">Raised</option><option id="ats-video_component_1095-Depressed" value="depressed" aria-labelledby="ats-video_component_1095 ats-video_component_1095-Depressed">Depressed</option><option id="ats-video_component_1095-Uniform" value="uniform" aria-labelledby="ats-video_component_1095 ats-video_component_1095-Uniform">Uniform</option><option id="ats-video_component_1095-Dropshadow" value="dropshadow" aria-labelledby="ats-video_component_1095 ats-video_component_1095-Dropshadow">Dropshadow</option></select></fieldset><fieldset class="vjs-font-family vjs-track-setting"><legend id="captions-font-family-ats-video_component_1095" class="">Font Family</legend><select aria-labelledby="captions-font-family-ats-video_component_1095"><option id="captions-font-family-ats-video_component_1095-ProportionalSansSerif" value="proportionalSansSerif" aria-labelledby="captions-font-family-ats-video_component_1095 captions-font-family-ats-video_component_1095-ProportionalSansSerif">Proportional Sans-Serif</option><option id="captions-font-family-ats-video_component_1095-MonospaceSansSerif" value="monospaceSansSerif" aria-labelledby="captions-font-family-ats-video_component_1095 captions-font-family-ats-video_component_1095-MonospaceSansSerif">Monospace Sans-Serif</option><option id="captions-font-family-ats-video_component_1095-ProportionalSerif" value="proportionalSerif" aria-labelledby="captions-font-family-ats-video_component_1095 captions-font-family-ats-video_component_1095-ProportionalSerif">Proportional Serif</option><option id="captions-font-family-ats-video_component_1095-MonospaceSerif" value="monospaceSerif" aria-labelledby="captions-font-family-ats-video_component_1095 captions-font-family-ats-video_component_1095-MonospaceSerif">Monospace Serif</option><option id="captions-font-family-ats-video_component_1095-Casual" value="casual" aria-labelledby="captions-font-family-ats-video_component_1095 captions-font-family-ats-video_component_1095-Casual">Casual</option><option id="captions-font-family-ats-video_component_1095-Script" value="script" aria-labelledby="captions-font-family-ats-video_component_1095 captions-font-family-ats-video_component_1095-Script">Script</option><option id="captions-font-family-ats-video_component_1095-SmallCaps" value="small-caps" aria-labelledby="captions-font-family-ats-video_component_1095 captions-font-family-ats-video_component_1095-SmallCaps">Small 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vjs-control vjs-button"></button></div></div></div><script> if($.browser.msie==true && $.browser.version<=10){ $("#ie10browser_wrapper").show(); } player_MBN("pc","?content_cls_cd=10&content_id=3477257&relay_type=1") </script><p></p>【 앵커멘트 】<br> 두바이 버즈칼리파, 영국 피카디리 서커스.<br> 최근 이런 세계적인 명소를 광고 장소로 활용하는 이른바 '랜드마크 마케팅'이 늘고 있다고 하는데요.<br> 이유가 뭘까요?<br> 이상은 기자가 보도합니다.<br> <br> <br> 【 기자 】<br> 두바이 버즈칼리파. <br> <br> 세계에서 가장 높은 빌딩 벽면에서 화려한 영상이 펼쳐집니다.<br> <br> 신형 휴대폰 출시를 알리는 이 광고는 버즈칼리파 외벽에 설치된 LED 구조물을 이용해 진행됐습니다.<br> <br> 국내에서 가장 높은 건물인 잠실 롯데월드타워 117층부터 123층까지, 평창동계올림픽을 홍보하는 LED 성화가 타오릅니다.<br> <br> 영국 런던의 명소인 피카디리 서커스.<br> <br> 대형 전광판 위로 SUV 차량 광고가 상영됩니다.<br> <br> 파리 에펠탑이 보라색으로 물듭니다. <br> <br> 해마다 열리는 유방암 예방 캠페인을 홍보하는 겁니다.<br> <br> 뉴욕 타임스퀘어 전광판의 콜라가 시선을 사로잡습니다.<br> <br> 전광판 사진을 SNS에 올리고 자신의 이름을 달면 실시간으로 반영됩니다.<br> <br> 최근 이렇게 도시의 랜드마크를 이용한 광고가 확대되고 있습니다.<br> <br> ▶ 인터뷰 : 서지영 / 제일기획 디지털비즈니스본부<br> - "친구들과 나누기 위해서 소셜미디어를 통해 적극적으로 공유, 전파하기 때문에 기업 입장에서는 보다 큰 광고홍보 효과를 거둘 수 있게 돼 최근 더 적극적으로 활용하고 있습니다."<br> <br> SNS의 영향력이 확대되며 랜드마크가 마케팅 수단으로 자리 잡고 있습니다. <br> <br> MBN 뉴스 이상은입니다.<br> <br> 영상편집: 김경준<br> <p></p> </div> <!--// 기사 본문 내용 --> <!-- 종합뉴스 배너 --> <div class="news8_bt_bn_area" style=""><a href="https://www.mbn.co.kr/vod/programContents/552/2636"><img width="815" height="88" src="https://img.mbn.co.kr/etc/images/2021/news8_banner/im_news8_type1.jpg" alt="MBN 종합뉴스 평일용 배너"></a></div> <!-- Copyright --> <p class="copyright"> Copyright ⓒ MBN(매일방송) 무단전재 및 재배포 금지 </p> <!-- 맞춤뉴스 --> <!-- //맞춤뉴스 --> <!-- 기자 정보 --> <div id="reporter_area"><div class="reporter_info_box"> <div class="reporter_info"> <a href="//www.mbn.co.kr/pages/news/newsReporter.mbn?author_id=%2BjyvVPowrxcU2dHKLytksA%3D%3D"><h3 class="name">이상은 기자</h3></a> </div> </div></div> <!-- 기자 정보 --> <!--// Copyright --> <!-- 연관기사 --> <!--// 연관기사 --> <!-- 화제뉴스 --> <div class="relation_news2_2020"> <div class="h3">화제 뉴스</div> <ul class="relaction_news2_ul"><li><a href="//www.mbn.co.kr/news/society/5103086">불에 갇힌 도로·송전탑 사이 불…지도로 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